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3BI-MKP® is a comprehensive 'One-Stop-Shop' solution to access, display, share and communicate throughout your company all the marketing intelligence and knowledge previously generated. It takes the form of a web site and is therefore the last and most visible element of the added-value generation chain from marketing data.
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3BI-MKP® solution is based on the development and implementation of customized marketing
intranet portal
to access any data, any tools, any reports, share any information, communicate any insights
and
deliver any intelligence. This is the marketing intelligence 'One-Stop-Shop' concept where
all
the relevant information is available from one single place.
The portal is made of a series of modules (either customized or pre-defined) which are used
to build the different
pages of your marketing intranet site and which can be easily embedded into your company
"look and feel".
These modules can include static information (such as presentations, articles,
dictionaries, glossaries, org charts, etc.), dynamic content (directly
connected to the different data and reports repositories) and can be used to launch any
stand-alone
application and to access any internal/external information repository.
The main feature of 3BI-MKP® is the possibility to be fully personalized based
on the profile of each of its users. This personalization is based on a user registration
process
where each individual determine what he/she wants to have (which modules) and how he/she
wants
to have it (which content for each module). Therefore, this solution gives you a complete
freedom
for the design of the layout and the content development of your marketing intranet site.
3BI-MKP® offers a large choice of pre-defined modules:
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Reporting Module: module to access pre-defined customized web-based reporting
templates that are querying 'on the fly' the different data repositories (reporting
and/or multi-dimensional). This module is fully integrated with the Search Module.
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Search Module: module designed to search and filter the dimensions
contained in the different data repositories (reporting and/or multi-dimensional) and
pass to the web-based reporting templates the selected members as report parameters.
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Tools Module: module to access a variety of stand-alone or integrated internal
marketing applications (ETL tools, master data admin tool, data extraction/querying/reporting
applications, etc.) as well as external web resources (links to public marketing databases for example).
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Library Module: module to easily organize, search and share static documents such as
MS Office-based reporting templates, market research reports, presentations, articles, etc.
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Business Alert Module: module to display and access the database business alerts that
are automatically generated during the scheduled data transformation process (DTS/SSIS). This
module can be combined with an Email/SMS notification system.
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Favorite Module: module to display and access bookmarked reports included in the
Reporting Module.
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News Module: module to feed the 3BI-MKP with public news content from specialized
news clipping agencies (such as Factiva).
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User Registration Module: module to manage your own individual profile in terms of
business preferences to be applied to the Search, Reporting, Tools and Business Alerts Modules.
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Content Management Module: module to manage the individual layout of the portal and
the content/layout of specific modules.
In addition, this solution includes a series of administrative tools for the central system
administrator centrally manage all the elements of the marketing intranet that are common to all users.
This module includes:
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User Management Module: module to mass-manage the users profiles and the tools, reports and
library access rights.
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Report Management Module: module to manage the pre-defined reporting templates (create,
edit, delete, show, hide) that are stored in the Report Repository.
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| Copyright © 2006 3BI Consulting. SA. All rights reserved. |
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