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Solutions designed to create intelligence and insights on markets and more generally on the industry where you operate, through the analysis and mining of the different sources of data.
| 3BI Trend Quest |
3BI tools for trends quest allows a
deep and efficient mining in all the quantitative variables related to the markets and the
industry, as sales volumes, shares, price indices, competitors activity, macro environmental
variables. Moreover our models allow to correlate trends with facts happened in the
environment in order to explain the reason of the trend.
As all the other items in our offer, we underline the importance of fine tuning this
solution based on your business characteristics. The variables used for trend search and
for finding correlations with the environmental changes are carefully chosen in order to
deliver the highest value for your strategic decisions.
3BI trend Quest can be executed on an ad-hoc basis, on a set of data you already have,
or fully integrated and automated in a complete marketing intelligence solution. In the
latter case, the quest can be done automatically using the powerful trends significance
tests developed by 3BI. The results will be accessible via reports automatically updated
in your Marketing Knowledge Portal.
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The deliveries of this offer are:
- Identification of most recent trends. Trends are computed on the evolution of
quantitative variables (e.g. the average age of the consumer of your product) and on the
evolution of patterns in the quantitative data (e.g. the socio-demographic profile of the
consumer of your product).
- Identification of changes in trends happened in the past. Existing correlations with
environmental variables can be used to explain the reason of the change in trends, and can
be used to forecast other changes in trends.
- Ranking of trends by strength, duration, statistical reliability, forecasting power,
and others.
- Detection of business opportunities and threats.
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