|
|
Solutions designed to create intelligence and insights on your customers, through the analysis and mining of the different sources of data.
| Customer loyalty optimization |
Customer loyalty can be achieved by delivering additional value to existing customers. The
additional value can be delivered through different marketing activities: promotions, high
quality service, newsletters, exclusive membership to events or clubs, maintenance,
training, etc. But not all customers of your products react in the same manner to marketing
stimuli. Customer loyalty can be optimized using the marketing stimulus on the correct and
sensitive customer. This can be done using 3BI customer loyalty optimization solutions.
3BI can develop data mining models based on your historical customer data, in order to
predict a positive or negative reaction of your customers to marketing stimulus. The models
are built using historical customers data who were already exposed to the marketing stimulus
and for whom their reaction was known.
The main deliveries of this solution are the predictive models for the different marketing
stimuli. The model can be ad-hoc for a stand alone marketing campaign,
or can be integrated in your marketing process in order to dynamically target customers for
loyalty optimization.
|
|
