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To be applied for disconnected datasets and essentially for the acquisition of historical data, this 3BI solution includes a set of processes and tools to format, clean and harmonize data prior to integration and loading into the central OLTP data repository.
Data hygiene
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Also key for the reliability and therefore acceptance of the Marketing Intelligence
system, this solutions includes a series of statistical methodologies to optimize
and validate the quality of the data. Typical output are for example cheating hunting,
reliability measurement, statistical errors evaluation, ...
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