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Solutions designed to create intelligence and insights on consumers, through the analysis and mining of the different sources of data.
3BI Trend Quest
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3BI Trend Quest tool allows a deep and efficient mining in
all the quantitative variables related to the consumers such as socio-demographic or product
usage. Moreover our models allow to correlate trends on consumers with facts happened in the
environment such as changes on macroeconomic variables.
As all the other items in our offer, we underline the importance of fine tuning
this solution based on your business characteristics. The variables used for trend
search and for finding correlations with the environmental changes are carefully chosen in
order to deliver the highest value for your strategic decisions.
3BI trend Quest can be executed on an ad-hoc basis, on a set of data you already
have, or fully integrated and automated in a complete marketing intelligence solution. In
the latter case, the quest can be done automatically using the powerful trends significance
tests developed by 3BI. The results will be accessible via reports automatically updated
in your Marketing Knowledge Portal.
3BI Trend Quest modeling can be applied to other marketing elements such as the
trends quest on Market, Categories, Segment, etc.
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The deliveries of this offer are:
- Identification of most recent trends. Trends are computed on the evolution of
quantitative variables (e.g. the average age of the consumer of your product) and on the
evolution of patterns in the quantitative data (e.g. the socio-demographic profile of the
consumer of your product).
- Identification of changes in trends happened in the past. Existing correlations with
environmental variables can be used to explain the reason of the change in trends, and can
be used to forecast other changes in trends.
- Ranking of trends by strength, duration, statistical reliability, forecasting power,
and others.
- Detection of business opportunities and threats.
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